We are a grassroots volunteer group of physicians, media, data scientists, marketing specialists, technologists, lawyers, engineers, students, teachers, parents, and advocates. We provide expertise and time in advocating for our cause, and our initiative is based on scientific research.
Our mission is to inform and educate all levels of the Canadian government and the public about the critical role of masks and/or face coverings in reducing the transmission of COVID-19. Mandatory masking in high-risk settings, in addition to physical distancing and hand hygiene, will help save lives and the economy.
We do not sell masks or medical supplies. We do not endorse or partner with any for-profit companies or organizations, nor will we receive or ever receive any funding from a foundation, corporation, union, registered third party association, or political group.